Plutus is built for you. Not for advertisers, not for venture capitalists, not for anyone
hoping to flip the company in three years. Independence leads to better products and better
decisions for the people who use them.
Funded by you, built to last
Most "free" finance apps make money one of two ways: by showing you ads, or by quietly
selling your data to whoever wants it. We do neither. Your subscription is the only
revenue we take — which means we get to focus on building Plutus for the long haul. No
surprise pivots to ads, no acquisition that turns the product into something different,
no surprise business-model shifts.
Your data stays your data
Plutus runs on EU-based infrastructure under our control. We don't share your financial
data with third parties, we don't sell it, and we don't quietly send it to AI providers
behind your back. When AI features arrive — for example, asking an assistant to explain
an insight — you'll choose exactly which data goes, when, and to whom. Nothing leaves
Plutus on autopilot.
Independent, by design
We're a small UK team. No parent company, no investor board, no exit strategy you
haven't heard about. That means we get to make decisions about Plutus that are right for
the people using it, even when they wouldn't make sense for a venture-backed startup. We
move at the pace the product needs, not the pace a board demands.
Shaped by the people who use it
Plutus gets better because the people using it tell us where it falls short and what
they wish it did. That feedback loop — direct, fast, and unfiltered by sales gatekeepers
— is the single biggest thing keeping us honest. If you've got an idea, drop us a line — we read everything.